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ISLAMIC MARKETING ETHICS

Islamic marketing is defined as a strategy and process of fulfilling the needs of parties with halal products and services with the mutual consent and welfare of both parties. Considering the welfare of the world and hereafter, buyer’s and seller’s fulfillment of material and spiritual needs within the limits allowed by religious rules and ethical principles. It is the process of determining the strategies of value maximization according to the guidelines proposed by the Qur’an and the Sunnah. Essentially all the wealth belongs to Allah in Islam, therefore, every action taken should aim at attaining the sake of Allah. In this respect, attaining the contentment of Allah becomes the ultimate aim in Islamic marketing as well.

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